Reese’s Peanut Butter Cups aren’t my favorite candy. I prefer a Whatchamacallit (recently renamed the Whozeewhatzit). But it was still great fun to write these ads for the very funny Will Arnett who made them the works of ad they are sitting before you today.

Talk :15

Jar :06

Midnight :06

Potato :06

Remember the Reese's Easter spot set to the Marvin Gaye song "Let's Get It On" that ran for 10+ years? This ad beat that ad in testing. Which just goes to show testing is nonsense.

This spot was made backwards. We were tasked with creating a spot using the unused footage from the Michael Phelps 2020 Reese's Olympics ad that never aired.

For Those :15

Relax :06

Sweep :06

To introduce Big Cup with Pretzels, Reese's explored its salty side and became Salty Reese's on Twitter.