Remember the Reese's Easter spot set to the Marvin Gaye song "Let's Get It On" that ran for 10+ years? This ad beat that ad in testing. Which just goes to show testing is nonsense.
This spot was made backwards. We were tasked with creating a spot using the unused footage from the Michael Phelps 2020 Reese's Olympics ad that never aired.
For Those :15
To introduce Big Cup with Pretzels, Reese's explored its salty side and became Salty Reese's on Twitter.