Cappello's

Cappello’s is a grain free frozen pizza, pasta and cookie dough company. All of their foods are made from almonds. From 2017 to 2020, I crafted the voice for their brand. Writing all copy for their website, social, packaging and three issues of their bi-annual lookbook. And magically always failing to maintain consistency on when to hyphenate “grain free.” http://cappellos.com

Wrote this Lookbook to tell the story of the Cappello's brand. You probably saw it if you visited their ExpoWest booth. You were there, right?

The first Lookbook was so successful it spawned a sequel.

The third Lookbook. Created for ExpoWest 2020. Before we knew COVID would cancel it and everything else.

Pizza cutter created to promote Cappello’s grain free pizzas. Napkin used to serve with pizza samples at Cappello’s ExpoWest booth.

A random assortment of Instagram posts...